Four Pillars of a Great Life

Originally posted in July 2015 by Social Media Contractors As the Founder of SMC, I consider SMC to be strategy and execution firm. At the spry age of 48, I recently had my hip replaced. Having spent quite a few afternoons to myself in recovery mode, I started working on personal goals. As any good strategist would, I started from scratch with the basic question, “what does success look like for

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5 Questions About Social Media You Didn’t Know but Were too Afraid to Ask

Originally posted in November 2014 by Social Media Contractors A couple of weeks ago, I was lucky to get the opportunity to present a webinar about social media to a group of Entrepreneurs’ Organization Global members. As a fellow EO Nebraska member, I felt privileged when asked to help. Titled How to Effectively Use Social Media for Recruiting, Brand Awareness and Lead Generation, the webinar was an opportunity for some of EO Global’s members to

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Why Posting Meaningful Content Matters on Social Media

Originally posted in May 2014 by Social Media Contractors For a company like ours that thrives on social media, you’d think the last thing we’d tell you is to not worry about how much content you are posting on your social media platforms. And, for the most part, that’s true. As John pointed out in his post on old media versus new media, in most cases, the quantity of content on social

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Social Media Makes Us Accountable

Originally posted in June 2013 by Social Media Contractors I’m going to take a moment and share something with you: I’m in my mid 40s, and more so now than ever I’m determined to get in shape. In my quest to become more fit, a friend recommended that I use Map My Ride. And while I only started using it to keep track of my own progress, the one day I half-accidentally

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With Social Media, Emotion is (Sometimes) the Answer

Originally posted in May 2013 by Social Media Contractors This past weekend, one of my dearest friends lost his father to cancer. While I struggled with seeing my friend in pain, I hate to admit that at first, I didn’t really feel much of a sense of loss. It wasn’t until I logged onto Facebook and saw a post by my friend that things really sank in. It wasn’t until that

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Social Media Can Be a Free Printing Press for Local Politics

Originally posted in May 2013 by Social Media Contractors There was an election here in Omaha yesterday. Someone with a “D” behind their name was trying to get re-elected as mayor by fending off a person with an “R” behind their name. As with any election, when you hear the spin doctors talking about what message matters to this “group” or that “group,” they seem to completely forget the delivery system. As

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Founder Perspective: Social Media ROI

Originally posted by Social Media Contractors I hold the flag of grouchy old business owner “guy” at SMC. I am the one who is usually first to ask; “Why would I care about that?” Or “What does it matter, I don’t give a  #$&$^?” and always “What is the ROI?” Typically I say it with much more colorful language. I am this way because I don’t really care about most of

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Defining Social Media for Old Guys

Originally posted in April 2013 by Social Media Contractors I am 45, and I have to say that when I started getting into “Social Media,” I did so with great resistance. I did not understand why social media mattered. I had no desire to know what anyone — friend, family, or celebrity — had for breakfast, or what any pop singer or athlete was thinking, doing, or getting arrested for. I simply could

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Social Media Across BorderS: 3 Rules for International Business

Originally posted in April 2013 by Social Media Contractors I recently hosted a gentleman in my home from Brazil. He is an economist visiting the U.S. through an outreach program. I enjoyed watching how much he embraced and used certain online tools and social media platforms. Like most people, he probably would have felt lost without his smart phone, Facebook access, laptop, and Skype. I do not speak Portuguese, but

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