Founder Perspective: Social Media ROI

Originally posted by Social Media Contractors I hold the flag of grouchy old business owner “guy” at SMC. I am the one who is usually first to ask; “Why would I care about that?” Or “What does it matter, I don’t give a  #$&$^?” and always “What is the ROI?” Typically I say it with much more colorful language. I am this way because I don’t really care about most of

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Defining Social Media for Old Guys

Originally posted in April 2013 by Social Media Contractors I am 45, and I have to say that when I started getting into “Social Media,” I did so with great resistance. I did not understand why social media mattered. I had no desire to know what anyone — friend, family, or celebrity — had for breakfast, or what any pop singer or athlete was thinking, doing, or getting arrested for. I simply could

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Social Media Across BorderS: 3 Rules for International Business

Originally posted in April 2013 by Social Media Contractors I recently hosted a gentleman in my home from Brazil. He is an economist visiting the U.S. through an outreach program. I enjoyed watching how much he embraced and used certain online tools and social media platforms. Like most people, he probably would have felt lost without his smart phone, Facebook access, laptop, and Skype. I do not speak Portuguese, but

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