While my own personal and professional journey has largely been centered on continuous growth and improvement, the value and impact of coaching is an undeniable responsibility for yourself and those you lead. Having engaged with Kris Kluver, he has been a strong and effective advisor as our company moves to manage change, foster a culture of accountability and high performance, and sustain momentum during a high growth environment more effectively.

Working with Kris has been a game-changer, not just for me but for my whole company. It’s not every day you get advice that ends up being worth $50M, but that’s exactly what happened with Kris. Beyond the big financial wins, Kris has a knack for guiding you through the nitty-gritty of running a tech company. Like when we were hiring our Director of Sales—his idea to solve the comp puzzle together was pure gold. We nailed it and brought in an A-player on board for one of our cornerstone initiatives. But it's not just about the business wins. Since working with Kris, I've seen a huge shift in myself. I'm sleeping better and feeling less stressed. I've stepped back to let my team own their challenges, focusing my energy on the big, game-changing problems. My communication has leveled up, too—I'm clearer about expectations and the reasons behind our goals. Kris’s coaching hasn't just helped me become a better CEO; it's transformed how I lead, and I'm all in on creating a culture where everyone's aligned and excited to make big things happen. And that $50M advice? Couldn’t have done it without him.

In a nutshell, Kris and his team reinvigorated my leadership journey by helping me to infuse new thinking and new approaches resulting in the successful establishment and implementation of a vision to create a new group with an agile mindset in a traditional company. Kris has been a member of our team since we began with a blank sheet of paper three years ago. Today, we have established a new group with the culture, tools, and processes that operates at 50% of the operating costs from where we started. Kris helped us to set this lofty goal at the start and coached us along the way thru our successes and failures to achieve it. As a successful leader with more than 30 years of experience running $1B class efforts, I was skeptical that Kris could offer additional tools and approaches that I was not already aware of. Thankfully, I was proven wrong as his approaches for setting up an organization and creating a successful accountability structure have re-energized me and been a key part of my leadership success. As I take on new challenges, I will definitely be looking to partner with Kris and his team as I am now an evangelist of his approach.

Kris is engaging and thoughtful, and his guidance sparked a way of interacting that has helped our organization become more productive. We’ve undergone considerable growth, and Kris has established a structure that is helping us scale up sustainably by instilling accountability. We reassessed our values, created new 1-, 3-, and 10-year plans, and have enhanced our marketing strategy. Kris has helped us become a more finely-tuned group with clear priorities and objectives.

Having Kris Kluver as our advisor and business coach at Highway Signing was invaluable. Kris's guidance in organization, strategy implementation, accountability, and goal-setting was instrumental in our team's success. Throughout our journey, Kris helped us achieve remarkable growth at Highway Signing, while personally fostering my professional and personal development. I recommend Kris as a business coach to anyone seeking great results.

I appreciate your ability to create healthy debate within our team. You ask good questions and encourage us to draw our own conclusions while pushing us past the status quo. When we leave our meetings it feels like the team is aligned even if we didn’t all agree on everything.

Kris was helpful in navigating our leadership team through our exploration and orientation to EOS and then walked us through the implementation process. He helped us tackle challenging issues, improve candor among team members, and adapt to the EOS model.

Kris has been a phenomenal facilitator, and we have zero intention to try and do this on our own; I believe it’s imperative to have a 3rd party pushing us all – me included. We run into a number of shops that say they are “doing Traction”, but they are really bastardizing the process by doing such things as adding yellow to their scorecards or not running true L10 meetings. Process only works when it is followed – we are diligent about following the Traction process and it works!

Lack of focus/accountability on organizational goals. Everyone has a full-time “day job”, focusing all of their energy on individual or departmental goals. As a result, so many great organization-wide ideas never got traction. EOS puts our focus firmly on organizational priorities and accountabilities.