In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple, yet powerful ways to run your company that will give you and your leadership team more focus, growth, and enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses – and you can, too.

Get a Grip


The story of Swan Services is a fable, but the Entrepreneurial Operating System®, a complete entrepreneurial toolkit, is real and has helped thousands of businesses worldwide. With characters and situations created from collective business experiences and stories, Get A Grip is a fable that will ring true for entrepreneurial leaders the world over, guiding them to get their companies on track.